HAMBURGER HELPER
Settle beef with beef
(You may have seen a completely primitive version of this on Ads of the World. Whoops.)
THE REBRAND
We’re getting beef back on people’s minds by reminding families that beef ain’t just food. There’s beef everywhere at home — shouting matches, jokes that go too far, even fights over food. And there’s no easier way to smooth beef over than with, well, beef (mixed with pasta, of course).
PRINT/OUT OF HOME
Ads evoking boxing, old westerns, and other arenas where conflict is settled.
Hamburger Helper’s getting on Twitter as the friendly voice of reason that just wants everybody to eat instead of fight.
THE RECIPES
Hamburger Helper’s got some suggestions for the best pasta & beef-themed meals to mend fences with.
MERCH
When you’re gonna cook up some Hamburger Helper, you better be prepared to take the heat. Get some boxing-style oven mitts with an online purchase so you can sort out beef the right way.