TIMBERLAND
Walk with us
New York City’s hip-hop community and people of color transformed Timberland from a blue-collar work boot to its signature shoe. We’re reminding “New Yawkers” everywhere why our boot fits them so perfectly. And if you’re not from there and want a piece of the Big Apple anyway, you oughta wear this boot.
MANIFESTO
OUT OF HOME
We’re placing ads and posters all throughout New York City.
KEEP 'EM CLEAN
Even though the boots are built to take a beating, most NYC folks don’t like getting them dirty. So we’re putting cleaning stations throughout the city so people can dust them off.
THE JAMS
A Spotify playlist compiling the eons of songs from New York City Rappers referencing Timbs.
MADE FOR TIMBS
Stepping on a Timberland boot print in subway stations activates songs from Timberland’s Sole of NY Playlist on Spotify.
THE TAKEOVER
Timberland’s social media voice is being hijacked by the gruff and colorful voice of the New York Man. WORD IS BOND, DUN.
