WWE
It’s unreal
It’s got 16 likes on Ads of the World so that counts for something, right?
In the real world, people handle everything like sensible adults. How dull. In WWE, violence and absurdity is the only proper way.
PRINT AND OUT OF HOME
STUNT
WWE has a belt called the 24/7 Championship. It’s defended at all hours of the day in any place. Since WWE tours worldwide, they’re having matches break out in real-time at real locations for the fans to see. Fans can track the belt’s location so they can try to catch an up-close view of a potential match.
(True story: Brad and I came up with this idea with another belt, and then WWE announced the 24/7 title five hours later. Either great minds think alike or WWE has hidden cameras in The Creative Circus.)
DIGITAL
WWE Superstars are fond of using what us regular folks consider household appliances as weapons. So we targeted home decor sites with ads providing some violent alternative uses of their products.
UNREAL MOVES
On Instagram, WWE highlights its superstars’ finishing moves and their usefulness in real life.
